Customer insight that drives growth.

Helping ambitious businesses understand their customers, sharpen their positioning and accelerate growth by combining deep buyer intelligence with Harvard strategy.

Meet Our Founder

Founder & Principal Advisor

Cintia Serretti Dabes

Cintia is a Harvard-trained marketing and growth strategist with more than 18 years of experience helping organisations understand their customers, sharpen their positioning and accelerate growth.

Her experience spans healthcare, medtech, enterprise technology, SaaS, AI, engineering and consumer brands, combining strategic thinking with hands-on execution across Europe, North America and the Middle East.

Trusted by leaders from:

Your customers know what they want.
Do you?

“We go deep on buyer discovery before we go anywhere near our client's strategy. We uncover what the customer actually wants, what language they respond to, what drives their decisions — and then we build everything around that.”

— Cintia Serretti Dabes, Principal Advisor

OUR SERVICES

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Product Marketing & Positioning

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Go-To-Market Strategy

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Product-Market Fit
Advisory

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Full Marketing Strategy

SEE ALL SERVICES

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